Chapter 8

2. An activity, benefit, or satisfaction offered for sale that is essentially intangible and does not result in the ownership of anything
5. Dividing a market into groups of buyers with distinct needs, characteristics, or behaviours
6. Dividing a market into different segments based on variables such as social class, lifestyle, or personality characteristics
7. A product bought by final consumers for personal consumption
9. Anything that can be offered to a market for attention, aquisition, use, or consumption that might satisfy a want or a need
12. A product category bought by individuals and organization for further processing or for reselling.
14. The full positioning of a brand - the full mix o benefits on which it is positioned
16. Evaluating each segment’s attractiveness and selecting one ore more segments to enter.
17. One attribute of a physical product or service described as Freedom from defects.
18. The activities of designing and producing the container or wrapper for a product.
19. a set of buyers sharing common needs or characteristics that the company decides to serve.

1. dividing the market into segments based on variables such as age, live-cycle stage, gender income, occupation, education, relgion, ethnicity, and generation.
2. A type of consumer product with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort
3. Making the market offering different to create superior customer value.
4. Arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumer.
7. An advantage over competitors gained by offering greater customer value, either by having lower process or providing more benefits that justify higher prices
8. Dividing a market into segments based on variables like consumer knowledge, attitudes, uses, or responses to a product
10. A type of consumer product that the customer, in the process of selecting and purchasing, usually compares on such attributes as suitable, quality, prices, and style
11. A name, term, sign, symbol, or design or a combination of these, that identifies the products or services of a seller.
13. A type of consumer product that customers usually buy frequently, immediately, and with minimal comparison and buying effort
15. A type of consumer product that the consumer either does not know about or knows about but des not normally consider buying