Chapter 9

5. A firm that primarily sells services rather than merchandise is called a ___ retailer.
7. Set of business activities that add value to products and services sold to consumers for their personal or family use; includes products bought in stores, through catalogs, and over the internet, as well as services like fast-food restaurants, airlines and hotels.
9. Controllable characteristics within a store.
12. The degree to which channel is vertically integrated is called the channel ___
13. Amazon.com and Barnes & Noble are examples of firms that struggle with ___ within their omnichannel.
14. Big-box retailer (ex. IKEA)= Discount stores that offer a narrow but ___ assortment of merchandise

1. Conventional supermarkets under pressure by increasing competitiveness of limited-assortment supermarkets, try to differentiate by: Targeting green, ethnic and ____ consumers.
2. Retailers are also investing heavily in product and service purchases through mobile devices.
3. Retailer that offers low prices, limited service and a broad variety of merchandise= ___ discount stores
4. ___ is an advantage of adding the Internet channel.
6. Under which of the six P’s falls “share of wallet”?
8. Private-label brand is also called a ____ brand
10. Omnichannel retailers have trouble struggle within their ____ chain.
11. There are 3 types of distribution intensities: selective, intensive and___