Chapter 9 Keywords

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Across
  1. 8. assessment of how a business affects the environment
  2. 10. courses of action by a business to achieve business objectives
  3. 11. planning by middle management in implementing strategic decisions short term (one to two years)
  4. 13. formal decision-making process
  5. 14. effective methods used as a benchmark
  6. 15. a concept all staff in a business have responsibility for output
Down
  1. 1. a system to ensure that quality standards are achieved
  2. 2. detailed, short-term planning by a business
  3. 3. a summary of the key points in the business plan
  4. 4. process of checking the quality standards of work done
  5. 5. plan that sets out the marketing objectives and strategies
  6. 6. formal planning a business undertakes on a periodically
  7. 7. the plan that a business implements to achieve its long-term goals
  8. 9. long-term (2-5 years) planning by senior management
  9. 12. the degree to which customer expectations have been met