Chapter 9 Marketing CP

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Across
  1. 3. Division Structure A structure where each product line operates as a self-contained unit responsible for its own operations.
  2. 5. Outsourcing Hiring an organization in another country to perform some or all business functions.
  3. 8. Globals Firms founded with the knowledge and resources to accelerate their participation and investment in the global marketplace.
  4. 9. of Southeast Asian Nations (ASEAN) An alliance that promotes trade and economic integration among Southeast Asian countries.
  5. 11. The purchase of products from a foreign source.
  6. 12. The sale of products to foreign markets.
  7. 16. A government’s suspension of trade in a particular product or with a given country.
  8. 19. An arrangement in which a licensee pays royalties for the right to use another company’s property or product.
  9. 21. Common Market (MERCOSUR) An alliance that promotes free circulation of goods, services, and production factors among South American nations.
  10. 23. Alliance A partnership formed to create a competitive advantage on a worldwide basis.
  11. 24. Matrix Structure A structure designed to balance global integration and local responsiveness.
  12. 25. Trade Organization (WTO) An entity that promotes free trade among member nations by eliminating trade barriers and educating about trade rules.
  13. 27. Economic Cooperation (APEC) An alliance that facilitates open trade and cooperation among Pacific Rim nations.
  14. 29. Controls Government restrictions on the amount of a particular currency that can be bought or sold.
  15. 31. Enterprise A firm that operates or has subsidiaries in multiple countries.
  16. 32. Moving a business process from a domestic location to a foreign country.
  17. 34. Tariff A duty levied by a nation on goods bought outside its borders and brought into the country.
  18. 35. Contracting noncore operations to another organization that specializes in that operation.
Down
  1. 1. Relativism The belief that morality varies from one culture to another and that business practices differ by culture.
  2. 2. Union (EU) An alliance that promotes trade among its member countries in Europe.
  3. 4. Area Structure A structure organized by region or country to allow local market responsiveness.
  4. 6. Developing marketing strategies that treat the entire world or major regions as a single entity.
  5. 7. Department A subunit or separate department that manages a company’s international operations.
  6. 10. A limit on the amount of goods an importing country will accept for certain products during a specific period.
  7. 13. Selling products in foreign markets at unfairly low prices.
  8. 14. Ownership When a company owns subsidiaries or facilities in foreign countries.
  9. 15. States–Mexico–Canada Agreement (USMCA) An alliance merging Canada, Mexico, and the United States into a single market, replacing NAFTA.
  10. 17. Venture A partnership between a domestic firm and a foreign firm or government.
  11. 18. Comprehensive Economic Partnership (RCEP) A free trade agreement among 15 Asia-Pacific nations made up of ASEAN members and their partners.
  12. 20. Domestic Product (GDP) The market value of a nation’s total output of goods and services for a given period.
  13. 22. of Trade The difference in value between a nation’s exports and its imports.
  14. 26. Division A company unit that centralizes responsibility for all international activities, often organized by geography.
  15. 28. Marketing Developing and performing marketing activities across national boundaries.
  16. 30. Manufacturing Hiring a foreign firm to produce a designated volume of a domestic firm’s product or component.
  17. 33. Company A company that links buyers and sellers in different countries.