Chapter 9 :The Marketing Mix

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Across
  1. 3. pricing/ pricing that is determined by how much customers are willing to pay for a product or service
  2. 4. share/ the percentage of a market that a business owns
  3. 5. release/ a written statement meant to inform the media of an event or product
  4. 6. a paid form of communication sent out by a business about a product or service.
  5. 10. placing a product in a certain market to get a desired costumer response
  6. 11. relations/ is the act of establishing a favorable relationship with costumers and the general public.
  7. 12. mix/ the different products and services a business sells
  8. 14. mix/ the blending of the four marketing elements of product,distribution,price,and promotion,used to reach a target market
  9. 15. pricing/a price determined by using the wholesale cost of an item as the basis for the price charged
Down
  1. 1. of distribution/ are the routes that products and services take from the time they are produced to the time they are comsumed.
  2. 2. is using the phone to market your product or service
  3. 7. / is establishing informal ties with people who help your business grow
  4. 8. is a refund offered to people who purchase a product
  5. 9. based pricing/ pricing that is determined by considering what competitors charge for the same good or services
  6. 13. price/a price determined by subtracting an amount from the retail price of an item
  7. 14. up price/ is a price determined by adding an mount to the wholesale cost of an item
  8. 16. promotion/ is the act of offering an incentive to customers in order to increase sales