Chapter Fourteen Step 7:Promotion Selecting Communication Channels-Marketing Highlight

Edit Answers
1234567
Across
  1. 2. Special _______ items can be used as another communication channel.
  2. 3. A communication channel used in this campaign. '_______ stunts' a form of advertising that uses the element of surprise to reach target audiences.
  3. 5. _______ and displays can be used as a communication channel.
  4. 7. Modifiable actions that this campaign aimed to increase such as wearing a life jacket or refraining from messaging while crossing the street. This campaign therefore wanted to influence ______________ Change
Down
  1. 1. The priority audience of this campaign is British ______ ages 25- 54
  2. 2. The _________ campaign which was aimed at encouraging British Colombians to think before acting because90% of all ‘accidents’ are 100% __________.
  3. 4. This campaign is about __________.
  4. 6. Examples of _______ selling include face to face meetings, telephones, workshops, seminars and training sesssions.