Across
- 2. A group of customers who share common wants and needs.
- 4. A pathway to direct products to consumers.
- 5. The process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers, wherever they are.
- 6. When goods or services are sold from the producer directly to the consumer.
- 7. Involves one or more intermediaries.
Down
- 1. The point at which total revenues, or sales, equal total costs and expenses of developing and offering a product or service.
- 2. The four main elements of marketing, also called the four Ps: product, place, price, and promotion.
- 3. A strategy to build customer relations.