chpt 12 vocab

4. : A written or recorded communication directed at members of the news media for the purpose of announcing something newsworthy.
5. The practice of managing the spread of information between an individual or an organization and the public to maintain a positive reputation.
6. A series of coordinated promotional messages and activities designed to achieve a specific marketing goal over a set period.
8. The typical performance or spending level of companies within a specific sector, used as a benchmark for comparison.
9. The public perception or impression of a company, brand, or product.
11. A paid form of non-personal communication about a product, service, or idea by an identified sponsor.
12. Non-paid communication about a company or product in the mass media.
13. A partnership where a manufacturer shares the cost of local advertising with a retailer.
14. A low-cost promotional product, often imprinted with a company's logo, given away to build brand awareness.
15. A promotional contest where winners are selected by chance rather than skill.

1. mix: The combination of tools—such as advertising, sales promotion, and public relations—used to reach a target audience.
2. A service business dedicated to creating, planning, and handling advertising for its clients.
3. An item offered for free or at a reduced price as an incentive to purchase a primary product.
6. Research conducted before a campaign launch to gauge consumer reaction to advertisements or promotional materials.
7. The process of influencing a potential customer's attitude or interest before the actual sales pitch occurs.
10. A partial refund of the purchase price given to the consumer after the transaction is completed.