CJM & Customer persona crossword

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Across
  1. 1. SE's customer persona for "The Panel Builder"
  2. 2. Number of touch points in customer experience end-to-end
  3. 4. SE's customer persona for "the Contractor"
  4. 5. Last touchpoint of customer experience end-to-end
  5. 6. SE's customer persona for "The Customer"
Down
  1. 1. Fictional depiction of ideal buyer
  2. 3. SE's customer persona for "The System Integrator"
  3. 4. Visual story of customers' interactions with our brand