Across
- 3. Always the end user of a product or service, but might not have purchased it
- 4. The accumulation of values, philosophy, reputation, products and services, and more, built over a company's lifetime
- 7. Product sales begin to drop due to market saturation and alternative products.
- 10. A product that doesn't become outdated as time passes.
- 14. A name given by the maker to a product or range of products
- 15. The product becomes more popular and recognizable during this stage
- 16. The amount leaving and coming out of an event
- 18. A short and striking or memorable phrase used in advertising
- 20. Anything a business sells that solves a market problem or addresses a customer's need or desire
- 23. When customers continue to purchase from the same brand over and over again, despite competitors offering similar products or services
- 24. Anything that takes place or happens, esp something important
- 25. Begins the product life cycle straight after developmentbegins the product life cycle straight after development
- 26. Being or animated object that has been created for the promotion of a. product, service, or ideabeing or animated object that has been created for the promotion of a. product, service, or idea
Down
- 1. Where consumers buy your product, or where they discover it
- 2. The stage of brand loyalty where the buyer will accept no alternative and will search extensively for the required brand
- 5. The process of coming up with new and creative ways to engage your audience and drive growth
- 6. The marketing communication strategy to inform, persuade, convince, and influence the decision making process of buyers when they choose a particular brand
- 8. Stability and steady cash flow, with a control over its customer base, so you've likely established a solid market share in your industry
- 9. The amount of people and traffic coming into an event
- 11. The place where something happens, especially an organized event such as a concert, conference, or sports event.
- 12. The main logo used to represent a brand
- 13. Always purchases a product or service, but might not be the end user
- 17. Something a consumer pays for buut does not gain ownership over
- 19. When a customer identifies a preferred product and makes that brand a part of their regular purchasing routine
- 21. A type of consumer product on the market that lacks a widely recognized name or logo because it typically isn't advertise
- 22. A product that has quick rise in sales and popularity followed by a quick decline in sales and popularity