Across
- 3. The exchange of information so there's common understanding by all participants.
- 7. a systematic snapshot that reports financial transcripts.
- 8. The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services that satisfy individual and organizational objectives.
- 11. any paid form of communication through mass media directed at identified consumers to provide information and influence their actions.
- 15. this is where a company gets their products from.
- 18. the route a product follows and the businesses involved in moving a product from the producer to the final consumer.
- 20. motives the reasons consumers decide what products and services to purchase.
Down
- 1. This is when a business is considers society's well-being when making decisions.
- 2. These are the 4 P's of a Marketing Mix.
- 4. This is the relationship between the benefits a customer receives for a good compared to what the customer must give in exchange for it.
- 5. a joint venture between a franchisor and a franchisee. The franchisor is the original business.
- 6. The blending of the marketing elements.
- 9. when operating under this marketing strategy, companies worry about keeping and improving relationships with existing customers.
- 10. the locations and methods used to make a product or service available to the target market.
- 12. a business project or undertaking.
- 13. This term is used to describe a payment system when people get paid according to the number of units produced.
- 14. what you owe other parties in a business.
- 16. direct individualized communication with prospective customers to access the needs and assist them in satisfying those needs to the appropriate products and services.
- 17. the items your company owns that can provide future economic benefit.
- 19. something that creates a profit.