Click & Connect - March 2025

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Across
  1. 1. Of our four wall-mounted split systems, which one has attracted the most traffic (not sales) to our websites?
  2. 6. CRO is the acronym for the process called _____ Rate Optimsation, which involves turning website visitors into customers.
  3. 8. What is the topic of our most popular blog of all time?
  4. 11. What is the primary purpose of a landing page in digital marketing?
  5. 12. WOM or _______ of Mouth marketing focuses on encouraging customers to share about a product or service
  6. 14. What does the R stand for in HVAC&R?
  7. 18. The primary objective of ____ generation is to attract potential customers and convert them into sales.
  8. 19. How many days elapse between the confirmation email and follow-up survey in MHIAA's lead generation process?
Down
  1. 1. FAQs, relevant ____ topics, and customer reviews are used to support the buyer journey after a quote request?
  2. 2. Installers, account holders and service agent can access the _____ Portal on our websites for support.
  3. 3. The main generation of traffic to our website are part of Gen Y, also called_______
  4. 4. SEO stands for Search ______Optimisation, which ivolves optimising a website to rank higher in search engine results
  5. 5. Digital Traffic can be categorised into ______ channels to determine where users are coming from.
  6. 7. Traffic from multiple channels working together, such as social media and display ads running across different platforms is called Cross _____ Traffic
  7. 9. What percentage of users access MHIAA websites from mobile devices?
  8. 10. What is the most popular device for accessing the MHINZ and MHIAA websites?
  9. 13. The main age demographic of traffic on our NZ website is in their _____
  10. 15. The AU LinkedIn and Instagram pages have over _____ thousand followers.
  11. 16. Abbreviated to CTA, a Call to ______ is a prompt to encourage a user to take a specific, desired action, such as purchasing, signing up, or visiting a website
  12. 17. PPC or ____ per click advertising is a digital marketing channel that allows for precise targeting based on user interests and behaviors