Clue #3

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Across
  1. 4. To whom a piece of writing is directed
  2. 5. Appeal to authority
  3. 8. The art of persuasive speaking or writing
  4. 9. Appeal to emotion
Down
  1. 1. Attempt to convince someone to do something or believe something
  2. 2. Believable due to expertise or experience
  3. 3. Why an author writes a particular text
  4. 6. A piece of writing meant to be read aloud to an audience
  5. 7. Appeal to logic and reason