COFA

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Across
  1. 5. To be able to create a good user experience you need to understand the _____
  2. 7. A written document that alters during the design process, it describes the aim of the project in a detailed way and the evolution of the ideas developed step by step
  3. 9. The _____ is a perfect design tool for the visual expansion of ideas and the interconnectivity between them all
  4. 10. Hypothetically thinking that a future service does in fact actually exist and building a potential journey through some of its functionalities
  5. 12. A unique picture that is able to give an immediate idea of the main features of the service, is called a ______ image
Down
  1. 1. A series of drawings or pictures, put together in a narrative sequence showing the manifestation of every touch point and the relationship between them
  2. 2. The response experience in which both the user and the organization are engaged in a mutually affecting experience is called what?
  3. 3. When mapping out the touch points of the service, you can use a service _____
  4. 4. _____ is the process of imagining what could potentially result in future ventures which become more visible through this design activity
  5. 6. A _____ Journey Map is a type of design tool that outlines the specific touch points people may interact within your specific service
  6. 8. Before getting into the costly development of a new or improved service, the process of testing and _____ is best for the initial steps in product development
  7. 11. The tangible and intangible advantages the user gets from the service is called what?