Color Theory

5. A font type often used to evoke elegance or formality
6. The color often associated with trust and professionalism
7. This type of font is traditional and reliable
9. The intensity or purity of a color
10. This color scheme uses only one hue and variations of its tints and shades
12. Another word for color; refers to the pure form of any color on the color wheel
14. Colors that are opposite each other on the color wheel and create high contrast
15. The primary colors in the subtractive color model (CMYK)

1. The design and arrangement of text, which plays a key role in branding
2. The harmonious combination of colors next to each other on the color wheel
3. The visual difference between elements, such as color, size, or shape, used to make them stand out
4. In logo design, this characteristic ensures it can be recognized in different sizes and formats
8. In branding, this represents the visual identity of a company
11. A hue blended with white is called this
13. A color scheme that uses three colors evenly spaced around the color wheel