Across
- 1. communication – managing messages during crises
- 4. framing – presenting information from a specific angle
- 5. messaging – using color to signal meaning
- 7. cues – subtle elements encouraging action
- 10. associations – meanings attached to colors or symbols
- 11. contrast – difference in color tones
- 15. architecture – how a company structures its brand portfolio
- 16. psychology – how people process visual stimuli
- 17. resonance – creating strong emotional impact
Down
- 2. engagement – building relationships with key groups
- 3. alignment – matching visuals and storyline
- 6. emphasis – directing attention through design
- 7. sentiment – collective attitude of the audience
- 8. proposition – the core promise delivered to customers
- 9. equity – the value a brand holds in consumers’ minds
- 10. palette – a color scheme loaded with meaning
- 12. consistency – unified look/feel across brand interactions
- 13. transparency – communicating openly and honestly
- 14. hierarchy – ranking elements by importance