Across
- 3. The group of people who receive and interpret a message.
- 6. An ad's appeal to logic and reason, using facts, statistics, or evidence to persuade the audience.
- 7. Nonverbal communication using physical movements and gestures.
- 9. A failure to communicate clearly or correctly.
- 10. The response or reaction to a message.
- 11. The attitude or emotion conveyed in communication, especially in speech.
- 13. The process of revising or preparing content (e.g., text, video, or audio) for publication or broadcast.
- 15. An ad's appeal to emotions, aimed at persuading the audience by invoking feelings such as pity, fear, or joy.
- 16. The information or idea being communicated.
- 17. Fully concentrating on, understanding, and responding to the speaker’s message.
Down
- 1. To make a message easier to understand by providing more details.
- 2. A digital audio or video file made available for download, often in a series.
- 4. The ability to understand and share the feelings of others.
- 5. The act of convincing others to believe or do something.
- 7. The distribution of audio or video content to a wide audience.
- 8. The art and practice of combining text and images to communicate a message visually.
- 12. Communication using spoken or written words.
- 14. Communication without words, using gestures, facial expressions, and body movements.
- 18. An ad's appeal to the speaker's credibility or character, establishing trust and authority to persuade the audience.
