Commerce Terminologies

2. The group of customers to which a business intends to sell its product.
6. Paid communication to promote products, services, or brands through various media channels.
8. A type of advertising that showcases the transformation or improvement brought about by a product or service, typically by displaying the "before" state and contrasting it with the "after" result.
9. an act that protects consumers from undesirable practices.
10. The buying and selling of goods and services over the internet.
12. the practice and techniques employed to bring attention to a product or service.
13. The quantity of a product or service consumers are willing and able to purchase at a given price.
14. inform, persuade and remind consumers about a business’s products.
17. The physical container or wrapping of a product, designed for protection, identification, and marketing purposes.
18. A very small and specific segment of the total market.
19. A marketing promotion in which a product or service is made available at a reduced price or with additional benefits for a limited time or under specific conditions.

1. A strategy focused on long-term customer relationships and satisfaction.
3. One-on-one interactions with potential customers to persuade them to make a purchase.
4. The small and often detailed text in a contract, advertisement, or agreement that contains important terms, conditions, or disclaimers.
5. Free or earned media exposure gained through news coverage.
7. Marketing research methods involving the collection of data and opinions from customers or target audiences to gather insights and make informed decisions.
11. a large, undifferentiated market of consumers with widely varied backgrounds.
15. Influential individuals shaping the attitudes and behaviors of others.
16. Managing an organization's image and reputation through communication and engagement.