Commerce Terms

2. a business owned by 2-50 private owners called shareholders
4. a particular position or point
5. when the company has become a separate legal entity from its owner
6. when the general public owns part of a company
7. someone who starts, operates and assumes the risk of a buisness venture in the hope of making a profit
8. sales promotions designed to target a limited or specific group
10. a paid, non-personal message
12. the action or business of promoting and selling a product and service
13. when a business owner is personally responsible for all of his or her business
15. the right from a manufacturer to distribute its product under its name
16. communication between a sales person and a potential customer
17. the amount of money required in payment for something
18. a business owned by 2-20 people

1. a planned mix of a product marketing plan using the 4 P's
2. when products that are the same or similar, are made to look different and better
3. the group of customers to whom the business intends to sell to
9. if the business cannot pay its debts, a sharholder generally loses only the money that they invested into the business
11. a business owned and operated by one person
14. methods used by a business to inform, persuade and remind customers of their product
16. business with an unlimited amount of shareholders