Across
- 2. The activity of producing ads
- 4. Ads that appear outside your home
- 7. A medium of expression
- 8. A way of carrying out a specific task
- 11. The power of eliciting a sympathetic response
- 13. Ads that look like part of a website
- 14. To promote something
- 17. Ads that you see on social media
- 18. Ads that reach you on any mobile device
- 20. Something conforming to a general pattern
Down
- 1. An inclination of outlook or judgement
- 3. The cognitive process of putting people into social groups
- 5. Radio and TV ads
- 6. Identifiable digital ads
- 9. Accommodating a group of people that were formerly excluded
- 10. The tendency to view other groups as more similar to each other than to our own groups
- 12. A perceived gradual decrease in quality due to knowledge of cultural stereotypes
- 15. An act of conveyance
- 16. To recommend something for financial compensation
- 19. A statement directed to a specific group of people
