Across
- 2. – Comparing performance against competitors or industry leaders.
- 6. – Developing new ideas, products, or processes to gain an advantage.
- 8. – Initial expenses needed to start operating in a market.
- 11. – The ability of a business to generate financial returns.
- 12. – When a market has so many similar products that growth becomes limited.
- 13. – Direct competition between businesses in the same market.
- 15. – How a business wants its product to be viewed compared to rivals.
- 16. – Cost advantages achieved when production increases.
- 19. – The group of people who repeatedly buy from a business.
- 20. – The percentage of total sales a company controls in its industry.
Down
- 1. – Deciding how much to charge for a product or service.
- 3. – Obstacles that make it difficult for new firms to enter a market.
- 4. – Creating an identity that helps customers recognise a business.
- 5. – Making a product or service stand out from rivals.
- 7. – When multiple businesses try to attract the same customers.
- 9. – The quantity of goods or services available to customers.
- 10. – A unique feature that sets a business apart from competitors.
- 14. – Markets dominated by a single seller with significant power.
- 17. – Other businesses offering similar products or services.
- 18. – How much consumers are willing and able to buy.