Competitive Advantage

2. Stock prices are highly _________ which makes it a difficult tool to judge a firm's performance
6. The absolute maximum price consumers are willing to pay
7. The difference between price charged and the cost to produce
8. Translation of strategy into action takes place in the firm's business ___________
10. The ecological dimension of the Triple Bottom Line
13. Accounting data mainly focuses on this type of assets
14. Return on ________ indicates how much sales is converted to profits
15. Efficient market hypothesis assumes that stock _____ reflects a firm's past, current state and expected future performance

1. The idea that Threadless adopt in getting consumers to 'work for them'
3. Type of costs that capture the value of the best forgone alternative use of the resources employed
4. Achieving positive results in the all 3 dimensions of Triple Bottom Line results in ______ strategy
5. Balanced scorecard helps with strategy implementation, but not strategy ___________
9. The name of our tutor in this class
11. The difference between consumers' willingness to pay and what consumers actually pay is known as consumer _______
12. Economic ______ Creation is one of the standard performance dimensions in measuring competitive advantage