COMS 203/GURC 301

3. This refers to the activities a firm takes to communicate the merits of its product to its target market
4. This type of researcher acts as a detective by scrounging for information wherever it can be found
5. These rare business models are impactful enough to change the way business is conducted in an entire industry.
7. This type of industry is characterized by a large number of firms of approximately equal size.
9. This characteristic refers to an entrepreneur’s ability to overcome personal and professional obstacles despite failure
10. To check if the business idea is viable you conduct a .......... analysis
13. This is a phrase used consistently in a company’s literature to reinforce its market position
15. This is the set of attributes, whether positive or negative, that people associate with a company.
16. These are estimates of a firm’s future income and expenses based on past performance and future plans
17. This is the ability of a company to earn a profit to remain viable and provide a return to its owners
18. A snapshot of a company’s assets, liabilities, and owner’s equity at a specific point in time is the ....... sheet
19. A firm's ability to meet its short-term financial obligations is known as
20. These are critical events in a business schedule, such as incorporating the venture or obtaining the first sale

1. A favorable set of circumstances that creates a need for a new product, service, or business is called an
2. These are wholesalers or retailers that move a firm's product from its origin to the consumer.
6. Encompasses all activities that move a product from its origin to the consumer.
8. This is the practice of finding ways to avoid the need for external financing through creativity and thriftiness
11. The stage of the creative process known as the "mulling things over" phase is
12. A thought, impression, or notion that may or may not meet the criteria of a business opportunity is an
14. Schumpeter describes entrepreneurship as a gale of ............ destruction