Consumer

4. Many stores offer a policy where they will match a competitor’s lower price on the same item, a practice known as ___________________________.
6. When a popular Instagram personality promotes a brand’s new product line, they are acting as a(n) ___________________________, potentially swaying their followers’ purchasing decisions.
9. A(n) ___________________________ is when hackers break into a company’s system and steal private information such as customers’ passwords or credit card numbers.
10. Netflix charges a monthly ___________________________ fee, which allows users unlimited access to its library of movies and TV shows.

1. Before deciding on which smartphone to buy, Lisa used the strategy of ___________________________by looking at various models and their features across different stores.
2. When comparing prices of packaged goods, savvy shoppers look at the ___________________________, which shows the cost per unit of measure (like per ounce or per liter) to get the best deal.
3. If you receive an email that looks like it's from your bank asking for your password but the email address seems suspicious, it's likely a(n) ___________________________ designed to steal your personal information.
5. A(n) ___________________________ is a small file that a website can store on your device to remember your preferences and browsing history.
7. For added security, many online accounts give you the option to enable 2-Factor Authentication, which requires you to enter your password as well as a one-time verification code.
8. Websites that make it difficult to cancel a membership or mislead you into making unintended purchases are using a design strategy known as a(n) ___________________________.