Consumer Analysis Vocabulary 10/24 Clock-in

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Across
  1. 2. A smaller group of people, families, businesses, or organizations with common characteristics or needs.
  2. 3. How often a customer buys or uses a good or service.
  3. 5. The detailed description of target market customers based on demographic, geographic, psychographic, and behavioral information.
  4. 9. Companies that sell to other businesses.
  5. 10. Involves dividing a market based on where customers live.
  6. 11. The specific group of customers at which a company aims its goods and services. This group is most likely to buy the products.
  7. 12. Companies that sell primarily to consumers.
Down
  1. 1. Dividing the market by the relationships between customers and the good or service.
  2. 4. The qualities, such as age, gender, and income, of a specific group of people.
  3. 6. The process of dividing a large market into smaller groups.
  4. 7. Dividing the market by customers’ personal statistics.
  5. 8. The data about people’s preferences or choices.