Consumer Behavior

3. - The last stage of the buyer decision process.
4. - The cultural value in the Philippines that emphasizes communal unity and cooperation.
9. - The evaluation of different brands before making a purchase.
10. - The study of how consumers select, buy, use, and dispose of products.
11. - The organization that monitors product safety in the Philippines.
13. - The place where consumers interact with a brand—online or offline.
14. - The Filipino trait that causes discreet luxury purchases.
15. - A type of segmentation based on age, income, or education.
18. - Rule-enforcing guidelines to protect consumers and ensure fair advertising.
19. - The act of buying small quantities, common in the Philippines.

1. - The term for dividing the market into distinct groups.
2. - A type of segmentation focused on personality and values.
4. - Segmenting consumers based on their loyalty, frequency, or usage.
5. - Visual or emotional appeal used to create customer connection.
6. - A campaign tactic often associated with timing around payday sales.
7. - A digital tool used for quick cashless transactions in the Philippines.
8. A temporary condition like mood or fatigue that affects buying behavior.
12. - A marketing approach used to promote public health or environmental behavior.
16. - The emotional or psychological trigger that initiates a purchase.
17. - Buyers looking for value-for-money deals in local lingo.