Across
- 4. Food, water, sleep, clothing, etc. are examples for which category of needs.
- 5. An individual who purchases goods and services from the market for his or her personal use.
- 7. Desire for status, for superiority, self-respect and prestige. Products are furniture, clothing, hobbies, fancy cars, etc. are examples for which category of needs.
- 8. The aggregate of all the responses made by an organism in any situation.
- 9. Goods that the customer purchases frequently, immediately, and with minimum effort.
Down
- 1. These are learned predispositions towards people, objects and events.
- 2. Goods in which a purchase requires more thought and planning than with convenience goods.
- 3. Goods particularly having unique characteristics and brand identifications for which a significant group of buyers is willing to make a special purchasing effort
- 6. The driving force within individuals that impels them to action.