Across
- 5. When a business is offering a product or service with little to no competition
- 6. The most difficult type of competition is one where you compete with similar products
- 8. Customer level of approval when comparing a product's perceived performance with his or her expectations
- 10. Process Involves a customer, a product, a seller, and a transaction
- 12. A particular group of consumers at which a product or service is aimed
- 14. A group of similar consumers within a larger market
- 15. It is _____ to know who your competitors are and have knowledge about their strengths and weaknesses
Down
- 1. The rivalry between companies selling similar products and services with the goal of achieving revenue, profit, and market share growth
- 2. A physical good, a service, experience or idea designed to fill the customer’s want or need
- 3. A set of activities related to creating, communicating, delivering, and exchanging offerings that have value for others
- 4. A condition or circumstance that puts a company in a favorable or superior business position
- 7. The company or organization offering a need/want satisfying product
- 9. The terms around which both parties agree to trade value-for-value
- 11. A person or organization that buys goods or services from a store or business
- 13. This type of competition offers similar products but they are clearly different for consumers