Across
- 2. Curves that show costs declining at a predictable rate as experience with a product increases
- 5. A subgroup of a single business or collection of related businesses within the larger organization
- 6. Product, place,promotion, price
- 8. Having a one up on competitors
- 10. A statement of the firm's business based on a careful analysis of benefits sought by present and potential customers and an analysis of existing and anticipated environmental conditions
Down
- 1. A marketing strategy that entails the creation of new products for present markets
- 3. Collection and interpretation of information about forces, events, and relationships in the external environment that may affect the future of the organization or the implementation of the marketing plan
- 4. A strategy of increasing sales by introducing new products
- 7. The process of anticipating future events and determining strategies to achieve organizational objectives in the future
- 9. In the portfolio matrix, a business unit that usually generates more cash than it needs to maintain its market share
- 11. Strength, Weaknesses, Opportunities, and Threats
- 12. The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large