Across
- 4. recognize, identify, evaluate, decide, assess
- 5. companies offer similar products but they are clearly different for consumers
- 6. the most difficult type of competition is one where you compete with similar products
- 8. the rivalry between companies selling similar products and services with the goal of achieving revenue, profit, and market share growth
Down
- 1. this is where a business is offering a product or service with little to no competition
- 2. customers are the _____ of marketing
- 3. the act of obtaining a desired object from someone by offering something of value in return
- 5. studying and prioritizing market segments to locate the best potential based on demand and competition
- 7. product, price, place, promotion
- 9. a set of activities related to creating, communicating, delivering, and exchanging offerings that have value for others