Contemporary Marketing Ch. 15

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Across
  1. 4. Seeks to distribute a product through all available retailers in a trade area.
  2. 6. An organization that operates between producers and consumers to help bring the product to market.
  3. 8. The movement of products through two or more channels to reach the firm’s target market.
  4. 11. Utilizing a combination of transport modes to improve customer service and achieve cost advantages.
  5. 12. Disagreements among channel members at different levels.
  6. 15. Marketing intermediary who takes title to the goods, stores them in warehouses, and distributes them to retailers, other distributors, and sometimes end consumers.
  7. 16. A tiny chip with identification information is placed on an item. That chip can then be read by a radio frequency scanner from a distance, making tracking easier.
  8. 19. The complete sequence of suppliers and activities that contribute to the creation and delivery of goods and services.
  9. 20. Disagreements among channel members at the same level, such as two or more wholesalers or retailers.
  10. 21. An integrated software package that consolidates data among the firm’s units.
  11. 22. The process of combining several unitized loads into a single, well-protected load.
Down
  1. 1. A third-party person or company who represents the producer to wholesalers and retailers.
  2. 2. Combining as many packages as possible into each load that moves within or outside a facility.
  3. 3. The individuals and organizations who manage the flow of product from producers to consumers.
  4. 5. Channels designed to return goods to their producers.
  5. 7. The management of raw materials, inbound logistics, and warehouse and storage facilities.
  6. 8. A marketing tactic in which a producer establishes direct sales contact with its product’s final users.
  7. 9. When a firm chooses only a limited number of retailers in a market area to handle its line.
  8. 10. The number or percentage of intermediaries (usually retailers) through which a manufacturer distributes its goods in a particular market.
  9. 13. When a producer assumes control over functions that were previously handled by an intermediary.
  10. 14. Carries goods directly from a producer to the ultimate user.
  11. 17. When a producer sells only to a small number of retailers, or grants exclusive rights to a wholesaler or retailer to sell its products in a specific geographic region.
  12. 18. The management of finished product storage, outbound logistics, marketing and sales, and customer service.