Across
- 2. The marketers’ standards of conduct and values.
- 4. Where marketers of directly competitive products and marketers of substitute products compete for consumer purchases.
- 5. Laws that help maintain a competitive business environment by preventing the concentration of industry power in the hands of a small number of competitors.
- 8. The application of knowledge based on discoveries in science, inventions, and innovations.
- 12. The component of the marketing environment consisting of laws and regulations to maintain competitive conditions and protect consumer rights.
- 13. The amount of money people have to spend after buying necessities such as food, clothing, and housing.
- 14. The sum of all goods and services produced by a nation in a year.
Down
- 1. A social force within the environment that aids and protects the consumer by exerting legal, moral, and economic pressures on business and government.
- 3. Accepting an obligation to give equal weight to profits, consumer satisfaction, and social well-being in evaluating a firm’s performance.
- 6. Factors that influence consumer buying power and marketing strategies.
- 7. An effective strategy for dealing with the competitive environment.
- 9. Rising prices caused by some combination of excess demand and the increasing cost of raw materials, labor, and/or other factors of production.
- 10. The relationship among marketing, society, and culture.
- 11. The proportion of people in the economy who are actively seeking work but do not have jobs.