Across
- 3. An exchange of goods and services between two or more entities.
- 4. A plan or approach designed to achieve specific long-term goals in business.
- 6. A _________ is the process of creating a unique identity for a product or company through design, messaging, and marketing strategies to shape customer perceptions.
- 9. Supplies or assets used to achieve a goal.
- 10. The strategy of creating a distinct image or identity for a brand or product in the minds of the target audience, relative to competitors.
- 11. Refers to the exchange of goods, services, or resources between parties, typically involving buying and selling.
- 15. A completed agreement between a buyer and a seller to exchange goods, services,
- 17. The act of sourcing and purchasing goods, services, or raw materials for a business from vendors or suppliers.
- 18. The identity of a company or product, including its name, logo, design, and overall image.
- 19. Ensuring that products are available to customers through the right channels.
- 20. A _________ is a company or individual that provides goods or services to another business, ensuring a steady flow of materials needed for production.
- 22. A structured group with a common purpose.
- 26. A _________ is the practice of promoting products or services to a target audience through various media channels, with the goal of influencing consumer behavior and driving sales.
- 27. Refers to the degree of excellence or the standard of a product, service, or process.
- 28. Refers to the process of exchanging goods or services for payment, typically involving efforts to persuade and engage customers to purchase a product or service.
- 29. A _________ is a marketing strategy aimed at increasing awareness, generating interest, and encouraging sales of a product or service through various communication channels.
Down
- 1. A space where buyers and sellers meet to exchange goods and services.
- 2. The distribution process of a retailer obtaining goods or services and selling them to customers for use.
- 3. A person or organization that purchases goods or services from a business.
- 5. The process of promoting, selling, and distributing a product or service to meet the needs of consumers.
- 7. A _________ is an organization or entity engaged in commercial, industrial, or professional activities with primary goal of generating profit.
- 8. A _________ are tangible items that are produced, bought, and sold to satisfy the needs and wants of consumers.
- 12. Systematic investigation to discover new information.
- 13. The acquisition of goods and services on behalf of the buying entity.
- 14. Rivalry between individuals or groups striving for a common objective.
- 16. Refers to the basic requirements or desires that drive consumers to seek out and purchase products or services.
- 21. Refers to a customer's consistent preference and commitment to a particular brand, product, or service over time.
- 23. Refers to the act of allocating resources, usually money, with the expectation of generating an income or profit over time.
- 24. A good, service, or idea that is created and offered by a business to meet the needs or wants of customers.
- 25. The process of determining the value that will be charged for a product or service.