Across
- 3. To assess competitors' strengths and weaknesses.
- 9. Runner-up firms that want to hold their share without rocking the boat.
- 11. Key idea in niching.
- 13. Providing superior value by leading its industry in price and convenience.
- 14. When companies watch both their buyers and their competitors, they are called ... companies.
- 15. Giving superior value by tailoring its products or services to match the needs of targeted customers.
Down
- 1. Focusing more on customer developments in designing its customer strategies.
- 2. Strategies used by Samuel Adams at the beginning is ... marketing.
- 4. Observe what has made the market leader successful and improve on it is a strategy by ...
- 5. Orientation that is not customer-centered and not competitor-centered.
- 6. To make competition irrelevant by finding uncontested market spaces.
- 7. Spending most of the time tracking competitors’ moves and market shares and trying to find strategies to counter them.
- 8. A group of firms in an industry following the same or a similar strategy in a given market.
- 10. The firm with the largest market share.
- 12. Serving few market segments.