Across
- 3. The terms that a user enters into a search engine. This can also be a term that a website is targeting to rank highly as part of a marketing campaign.
- 4. With these video ads you pay only when someone chooses to watch your ad so you don't waste money advertising to people who aren't interested in your business.
- 6. The non-URL text that is displayed in a hyperlink. For example, in this hyperlink to Fathom’s website, “Fathom’s website” is the ____________.
- 7. These are usually used for Facebook and Smart Phones! For example – Your games are __________.
- 8. The terms that a user enters into a search engine. They can generate revenue on either a per-click or per-impression basis
- 9. ___________ is a free video sharing website that lets people upload, view and share videos.
- 11. __________ is an online mobile photo and video sharing service. It not only has its own platform but also enables its users to directly share these videos and pictures on various social networking platforms.
- 13. The process of amalgamating website analysis with copy/design/structural adjustments to ensure both the highest position on the search-engine’s result page and an accurate result for the users.
- 14. This refers to cost per 1000 ad impressions; which means an advertiser pays when 1000 impressions of their ad are shown.
Down
- 1. The free analytics software provided by the search engine giant Google.
- 2. This series of numbers is a unique numeric address given to an electronic device for using the internet.
- 5. An online advertisement in the form of a graphic image that appears on a web page. It could be a Jpeg, GIF or Flash file.
- 10. A script or program used to maintain websites. If you have this, you no longer have to depend on anyone else to maintain your website.
- 12. The number of unique users who’ve viewed an online advertisement.