Across
- 3. communication model used by companies to plan, create, and manage promotions
- 4. selling products over the telephone
- 6. process to make potential customers aware of product or service and influence them to buy it
- 8. marketing strategy that can create an emotional attachment to the product for the consumer
- 9. practice of combining the price of several services into one price
- 10. technique to find new customers and promote products
- 13. public promotional message paid for by an identified sponsor or company
- 14. using artistic displays to attract customers into a store
Down
- 1. Activties aimed at creating goodwill toward a product or company
- 2. way of presenting your business to customers
- 5. form of promotion for which a company does not pay
- 7. when a retailer reduces the price of a product
- 11. detailed guide with marketing goals and strategies to reach these goals
- 12. percentage of a given market population that is buying a product or service from a particular business
