Across
- 2. form of promotion for which a company does not pay
- 4. way of presenting your business to customers
- 7. detailed guide with marketing goals and strategies to reach these goals
- 8. Activties aimed at creating goodwill toward a product or company
- 11. public promotional message paid for by an identified sponsor or company
- 13. communication model used by companies to plan, create, and manage promotions
- 14. when a retailer reduces the price of a product
Down
- 1. using artistic displays to attract customers into a store
- 3. marketing strategy that can create an emotional attachment to the product for the consumer
- 5. selling products over the telephone
- 6. process to make potential customers aware of product or service and influence them to buy it
- 9. percentage of a given market population that is buying a product or service from a particular business
- 10. technique to find new customers and promote products
- 12. practice of combining the price of several services into one price