Across
- 3. determines the ability and likelihood of customers finding another way to either make or provide the services or products a company offers.
- 6. a specific group of consumers to whom a company aims the selling of its products or services.
- 7. a paid message sent from a company to the public in order to introduce a new product or service, or present existing merchandise.
- 9. pertains to how much power a supplier has as far as increasing the prices of supplies and merchandise a company purchases from them.
- 10. negative, internal factors that a company can control.
- 14. distinguishes the organization’s product or service from competitors because of certain unique characteristics.
- 15. helps companies to analyze their industry and determine their level of competitiveness.
- 16. a favorable, external factor companies cannot control.
- 17. occurs when a company operates in a more efficient manner than its competitors, which causes their sales to increase above other businesses.
- 18. a favorable, external factor companies cannot control.
- 19. a design for a company or organization in order to reach its long-term goals through planning organizing, execution and controlling of activities.
- 20. items (materials) used in the production of a good.
Down
- 1. stands for strengths, weaknesses, opportunities and threats; a useful tool in helping a company determine where they stand compared to their competition.
- 2. a design for a company or organization in order to reach its long-term goals through planning organizing, execution and controlling of activities.
- 4. the percentage of a firm’s total sales in relation to the industry as a whole.
- 5. distinguishes the organization’s product or service from competitors because of certain unique characteristics.
- 8. making links and establishing a mutually beneficial relationship with other business people.
- 11. the amount of power a company has in the market in relation to their competitors.
- 12. rivalry between two or more companies within the same industry.
- 13. pertains to how much power customers have as far as driving down the prices of products and services.
