Across
- 4. Deficit in bank account caused by drawing more money than account holders
- 5. A factor that differentiates a product from its competitors, such as the low cost, the quality, etc
- 8. Consumer's perception of a brand or product in relation to competing brands or products
- 10. The imaginary profile of a target customer
- 11. A small, specialized market for a particular product or service
- 12. Violation of law or dissatisfaction with work conditions
- 14. Temporary stoppage of the employment of an employee
- 15. Anything that brings about awareness of a specific product, service or business while separating it from other establishments
Down
- 1. Integration of sales and marketing
- 2. The process of reducing something's strength or effectiveness through sustained attack or pressure
- 3. The measure of the success of a marketing spend
- 6. Any product in which quality deteriorates due to environmental conditions through time
- 7. Strategy in which a marketer sets a relatively high price for a service at first, then lowers the price over time
- 9. Preferential hiring of relatives and friends, even though others might be more qualified for those positions
- 13. India farm credit is regulated by