Across
- 9. Obtaining the money necessary for business operations
- 10. Percentage of customers within a specific target market who are exposed to an advertising message
- 13. Specific group for which a business's products and services and marketing efforts are intended
- 14. Applying promotional techniques to potential customers
- 17. Person who uses the product
- 19. Average number of times a customer is exposed to a message
- 20. Amount of income after costs of goods and taxes are deducted
- 22. Consist of your most important targeted or segmented groups
- 23. Money left after basic living expenses have been paid
- 25. Using channels to get products to consumers
- 26. Remain the same regardless of business activity
- 27. Causes marketers to consider whether a geographic area can use and buy products
- 28. Refers to how effective an advertisement will be in various outlets
- 29. Mix of variables marketers control to influence a business' success; the four Ps: price, product, place, promotion
- 32. Include a second group of potential customers
- 34. May change or fluctuate; sometimes can be hard to predict
Down
- 1. Money left after taxes are taken out of paychecks
- 2. Specifies a target market on the basis of statistical information
- 3. Business must satisfy needs and wants of their customer to compete
- 4. Determines prices for products in order to maximize profit
- 5. Marketing aimed at the masses without consideration of differences among them
- 6. The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
- 7. Divides markets into groups based on personal values, lifestyle, personality characteristics and hobbies
- 8. Document which outlines a business's marketing problems and how they will be addressed and solved
- 11. Found on all forms of public transportation
- 12. Allows ads to be sent directly to a consumer
- 15. Increase in cost
- 16. Person who buys the product
- 18. Paid, non-personal promotion of a cause, idea, product or service by an identified sponsor attempting to inform, persuade or remind a particular target audience
- 21. Division of the mass market based on shared characteristics
- 24. Assets minus liabilities
- 30. Amount of income received before costs of goods and taxes
- 31. Money owed; debts
- 33. Products bought often, routinely and without a lot of thought