Across
- 4. Companies must assess the foreign market's ______ and growth potential.
- 5. The competitive edge in cost production is a focus of ______ strategy.
- 7. Ansoff's matrix includes strategies like market penetration and ______ development.
- 8. To effectively enter foreign markets, companies should consider external ______ factors.
- 10. Companies analyze competition to define their ______.
- 16. Cost, differentiation, and focus are types of ______ strategies.
- 19. High volume and low-cost production define the ______ strategy.
- 20. This strategy is used when immediate profit is the main goal.
- 21. Related diversification is when a company moves into a new ______.
- 23. This strategy is the riskiest, involving new products in new markets.
- 24. This strategy uses existing products in new regions.
- 25. A common tactic in marketing strategy to grow market share is ______.
Down
- 1. This strategy targets new customer segments or demographics.
- 2. Companies may choose ______ to help venture into foreign markets effectively.
- 3. The process of entering new markets with existing products is called ______ development.
- 6. The strategy that involves creating new products for existing markets.
- 9. A firm's structured plan for engaging with an international audience is known as ______.
- 11. The main goal of a marketing strategy is to achieve company ______.
- 12. Firms expanding internationally commonly adopt a ______ strategy.
- 13. This document specifies marketing goals and helps identify strengths and weaknesses.
- 14. Global strategies aim for ______ across diverse markets.
- 15. A method that involves maximizing profit from a single product is called ______ strategy.
- 17. A successful marketing strategy should guide a business in forming mutually beneficial ______.
- 18. This strategy aims to retain current market position and share.
- 22. The first step in developing an international marketing strategy is ______ analysis.