Across
- 5. Process which narrows down a large market into small markets
- 8. Concept which highlights the social responsibility of a firm
- 11. The management process responsible for identifying, anticipating and satisfying customer requirements profitably
- 13. Opinion of a consumer about a brand's capacity to meet his expectations
Down
- 1. Process of bringing together similar goods purchased from sources for the purpose of selling
- 2. Last phase in STP process
- 3. Goods purchased out of compulsions
- 4. Type of market targeting consumers on one particular segment
- 6. Level of a product contains attributes or characteristic absolutely necessary for it to function
- 7. Pershible in nature
- 9. 2nd C in 4C's of marketing
- 10. Adding a higher priced product prestigious product to the existing line of lower priced products
- 12. System of existing and potential buyers of a product or service