Crossword puzzle

2. Brand that collaborates with Parley for the Oceans to make shoes from ocean plastic
4. When a company highlights a product’s environmentally friendly benefits
6. Non-toxic plant that enriches soil and is used as a natural fertilizer in organic farming
7. Indian personal care brand known for its herbal and cruelty-free products
8. Goal of a product launch event, aimed at generating public awareness and initial sales
9. Popular Indian dairy cooperative that recently launched an organic milk range
10. Strategy used to create a unique perception of a product in consumers' minds
13. Products like natural beauty items, made without synthetic ingredients
14. International brand known for cruelty-free, natural skincare and body products
16. Popular document outlining a product's benefits, competition, and target market before launch
19. The first fully organic state in India (6 letters)
20. Indian retail chain offering a range of organic food products under the “Fresho Organic” label

1. Indian brand that promotes organic farming and Ayurvedic products
2. The specific population that a company is targeting for its new product
3. The primary group a company aims to sell its product to
5. Indian certification for authentic organic products
11. Global coffee chain that promotes fair trade and ethical sourcing, with organic options
12. Popular brand that offers plant-based milk in India
15. Term used for a product's relaunch after a previous failure, often with improvements
17. Label that signifies a product is free from synthetic chemicals and grown naturally
18. The review of customer needs and competitive products before a new product’s launch