Crossword Puzzle

2. The story a destination tells to attract visitors.
8. A campaign that spreads quickly from person to person, usually through social media.
10. The specific group of consumers that a company aims to reach.
11. The act of promoting a product through various media channels.
13. A campaign that spreads quickly from person to person, usually through social media.
14. A short, catchy phrase used in advertising campaigns.

1. The visual and emotional representation of a d
3. The power to affect decision-making, especially in tourism marketing.
4. A graphic mark used to represent a destination
5. The process of creating a unique image for a destination in the consumer's mind.
6. A memorable phrase used in marketing campaigns.
7. A plan of action designed to achieve long-term or overall marketing aims.
9. The impression of a place formed in people's minds.
12. The amount of money a customer pays for a product.
14. The group that is identified for a specific program