Across
- 5. the physical item in marketing (7 letters)
- 6. features and benefits of a product (7 letters)
- 7. and promotions are part of this strategy (6 letters)
- 8. the price based on demand (10 letters)
Down
- 1. P focuses on the distribution channel (5 letters)
- 2. location where consumers purchase products (4 letters)
- 3. _____ helps identify the target audience (6 letters)
- 4. important for this P to match consumer expectations (6 letters)
- 6. amount of money charged for a product (5 letters)
- 8. product that is perceived as high quality often has a _____ price (6 letters)