Across
- 1. The responsiveness of quantity demanded to a change in price
- 8. The process of creating and strengthening a brand over time to increase its value and recognition
- 12. The process of dividing a market into groups of consumers with similar characteristics
- 15. The percentage of total market sales achieved by a business
- 16. A growth planning tool that includes market penetration, market development, product development and diversification
- 17. A qualitative market research method involving a small group discussion led by a moderator
- 18. The formal statement describing the overall purpose of a business
- 19. The process of creating a distinctive identity for a product or business
Down
- 2. These are products with high market share, in mature markets with low market growth
- 3. The difference between sales revenue and variable costs
- 4. A pricing strategy involving setting a high initial price before gradually lowering it
- 5. A financial statement showing expected cash inflows and outflows over a future period
- 6. The total amount of money received from sales over a period of time
- 7. A financial ratio measuring the ability of a business to meet its short-term liabilities
- 9. A method of primary research that involves asking a predetermined set of questions
- 10. The value of current assets minus current liabilities
- 11. A source of finance generated from profits kept within the business rather than distributed to owners
- 13. One of the four elements of the marketing mix that focuses on communicating with customers and persuading them to buy
- 14. A source of long-term finance obtained through borrowing from a financial institution