Crossword Puzzle

2. is an attempt to appeal to a large, general group of consumers
5. the capability to produce products and services more efficiently
11. When they spend with little thought
12. - the value people believe they receive from. a product or service.
13. gap- is the difference between customer expectations and the service that is actually received
15. is a specific group of consumers a business wants to reach

1. A business that keeps the focus of satisfying the customers
2. is a group of consumers within the large market
3. Is the value of the next best alternative
4. Based on consumer loyalty
6. take place when individuals see needs
7. Includes all of the consumers who will purchase a product or service
8. is the rate of which companies produce goods or services in relation to the amount of materials
9. culture- is one that communicates values through high performance
10. the minimum sales required to cover all the expenses
14. the percentage of total sales of product of service