Crossword

3. All advertisements broadcast on TV must be _____, decent, honest and truthful.
6. All advertisements broadcast on TV and radio must be legal, decent, ______ and truthful.
9. Most of the _______ of TV companies, newspapers and magazines comes from the money that advertisers pay them.
10. Advertisements to children must not invite them to purchase products by telephone or ____.
12. Advertisements must not ____ children to believe that unless they have or use a product they are inferior.
13. A standardized image of a particular type of person often used by advertisements.
14. To pay money for your company's name to be promoted, e.g. by a team or an individual, all for it to be associated with a sporting event.
16. All advertisements broadcast on TV and radio must be legal, ______, honest and truthful.
18. ______ of products advertised to children must not be minimized by words such as 'only' or 'just'.
19. The Independent Television Commission Which regulates all advertisements that appear on TV.

1. A short, snappy, easy to remember phrase used in an advertisement.
2. A catchy little rhyme or verse used in an advert.
4. Advertisements to children must not encourage them to do this frequently throughout the day.
5. What we call a famous person who uses their name to endorse a product.
7. /Adverts for ____ foods must not suggest that such products may be substituted for balanced meals.
8. The increase as a result of a successful advertising campaign.
11. A trademark or company emblem printed on a piece of clothing as a way of advertising .
15. TV adverts aimed at children under 12 are banned in this country.
17. A ____, such as football, attracts a lot of sponsorship from advertisements, because it is so popular.