Crossword

1. The increase as a result of a successful advertising campaign.
5. Advertisements to children must not encourage them to do this frequently throughout the day.
6. A short, snappy, easy to remember phrase used in an advertisement.
7. Advertisements to children must not invite them to purchase products by telephone or ____.
10. To pay money for your company's name to be promoted, e.g. by a team or an individual, all for it to be associated with a sporting event.
11. A ____, such as football, attracts a lot of sponsorship from advertisements, because it is so popular.
12. Advertisements must not ____ children to believe that unless they have or use a product they are inferior.
16. /What we call a famous person who uses their name to endorse a product.
17. All advertisements broadcast on TV and radio must be legal, ______, honest and truthful.

2. TV adverts aimed at children under 12 are banned in this country.
3. All advertisements broadcast on TV must be _____, decent, honest and truthful.
4. All advertisements broadcast on TV and radio must be legal, decent, ______ and truthful.
6. A standardized image of a particular type of person often used by advertisements.
8. A trademark or company emblem printed on a piece of clothing as a way of advertising .
9. A catchy little rhyme or verse used in an advert.
11. Adverts for ____ foods must not suggest that such products may be substituted for balanced meals.
13. Most of the _______ of TV companies, newspapers and magazines comes from the money that advertisers pay them.
14. ______ of products advertised to children must not be minimized by words such as 'only' or 'just'.
15. The Independent Television Commission Which regulates all advertisements that appear on TV.