Crossword

2. Advertisements must not ____ children to believe that unless they have or use a product they are inferior.
4. A catchy little rhyme or verse used in an advert.
6. A ____, such as football, attracts a lot of sponsorship from advertisements, because it is so popular.
8. All advertisements broadcast on TV and radio must be legal, ______, honest and truthful.
9. To pay money for your company's name to be promoted, e.g. by a team or an individual, all for it to be associated with a sporting event.
11. A standardized image of a particular type of person often used by advertisements.
13. Adverts for ____ foods must not suggest that such products may be substituted for balanced meals.
14. Advertisements to children must not encourage them to do this frequently throughout the day.
16. The increase as a result of a successful advertising campaign.

1. Advertisements to children must not invite them to purchase products by telephone or ____.
2. A trademark or company emblem printed on a piece of clothing as a way of advertising .
3. Most of the _______ of TV companies, newspapers and magazines comes from the money that advertisers pay them.
5. The Independent Television Commission Which regulates all advertisements that appear on TV.
6. A short, snappy, easy to remember phrase used in an advertisement.
7. /What we call a famous person who uses their name to endorse a product.
10. All advertisements broadcast on TV and radio must be legal, decent, ______ and truthful.
11. TV adverts aimed at children under 12 are banned in this country.
12. ______ of products advertised to children must not be minimized by words such as 'only' or 'just'.
15. All advertisements broadcast on TV must be _____, decent, honest and truthful.